Because You Love Nice Things: The Fitting Room

The new We Like We Love magazine is out with the Hipstamatic fashion story that we have been dying to share with you. This began as a way for me to shoot some Alan Anderson pieces that were at Holts and couldn't leave the store. By the time we were done with the first session I knew they were looking pretty special so we kept going!

Ania B. was good enough to meet me and with wigs from Deva Dave our story took shape. The app actually upgraded a few times over the 4 months we took to shoot this so by the last session I could shoot repeatedly and didn't have to wait for the film to "develop" after each shot! We had to work in sessions since the phone's battery only lasts so long and we were trying to be discreet and shoot in the fitting rooms during off times (Ania in a bright orange Gucci gown, 5 inch heels and a blonde wig is not so easy to hide!). It was a fun experiment and Ania is always dream to work with. It was very much a collaboration and we love how it turned out. None of the shots were retouched and appear exactly how they came out of my phone.

Here are a couple of pages from the magazine and some out-takes of the shots that didn't make it. Check out the whole story and the rest of WLWL #7!